SPEAKER_00 0:05

Hi Casma.

SPEAKER_02 0:06

Hi Casma. Hi.

unknown 0:07

Hi.

SPEAKER_02 0:07

It's so nice to be in uh the library.

SPEAKER_00 0:09

The library, yeah. Uh the pumpkin plan. Have you read the Pumpkin Plan?

unknown 0:12

No.

SPEAKER_00 0:13

No? No? It's a good book. Is it? Yeah. What's it about? It's uh it's uh about that uh the strategy for uh for these uh competitions where you uh grow the biggest pumpkin. Yeah, always the strategy for that is that you plant uh tons of seeds. And then as you start identifying which pumpkin is gonna be the biggest, you cut off the small ones. Yeah. And they take that strategy and apply to a business. So figure out which of the clients are building and then cut the smaller one off.

unknown 0:46

Okay.

SPEAKER_00 0:48

Because uh a small client is gonna be taking just as much nutrition nutrition as the big one. Yeah. But uh you're reaping more benefits from the big one than from the small one. Okay. That was a very simple uh and high-level uh introduction to the book, so now you don't have to read it.

SPEAKER_02 1:08

It sounded a bit like uh LinkedIn post with like I hit my foot on the tabletop. This is what I learned about B2B business. Uh that could very very much have been that. It's a great strategy. I have one question though, and uh it's maybe a bit too much to dip into this, but it's like does this mean that then you collect all the biggest customers and then you kind of scrape the whole field and then you plant a lot of seeds again and find a big like is a process that starts over, or do you just stick with those customers?

SPEAKER_00 1:41

No, I think it's uh it's about figuring out out of your current customers who are your big pumpkins and then figure out how can I improve the service for them? Yeah, what is it exactly that they need, and then go find replicas of that company. Okay, right. So instead of planting seeds, you just you find the copies of that company.

SPEAKER_02 2:08

Okay. Who knew that pumpkins would tell us the way to grow a business?

SPEAKER_00 2:12

Yeah, that's crazy. Okay. Um what are we gonna be talking about? Yeah, we uh we ended the other episode slightly on uh not slightly, we ended the other episode with uh a few comments on Summit. Yeah, and um so I thought it would probably be good just to dedicate one episode, 10-15 minutes at Dover Summit. Summit 2026 uh Las Vegas in Las Vegas, yes, yes, because there's also what's called London Summit. Yes, it's not the London Summit as it was in the old days for the old old guys here, right? Yeah, yeah, yeah. Um it's just a one-day event. Yeah, the old London Summit was like the same style as it was uh a little brother for the Las Vegas one. Yeah, yeah, yeah, yeah. Right? Okay, um the new one is just a one-day event. Yeah. In London. In London, yeah. 7th of July, yeah. Which is adjusted to uh the UK summer vacation, not the Nordics, no no no exactly or the countries around them. Okay. But uh Las Vegas? Las Vegas. Uh Acutix is going to Las Vegas.

SPEAKER_02 3:20

Uh Les Vegas well to Summit. We're visiting uh Adobe Summit in Las Vegas. Yeah. Um for a couple of reasons. How many are you going? We are six. Six?

SPEAKER_00 3:31

Yes. That's a lot.

SPEAKER_02 3:34

Yeah. Well we actually not a cheap trip, is it? No, it's not. But we do have a lot of customers in the US. Um so uh and also like we're we're doing um New York in September, and we're doing Summit here in April. So we kind of have the Adobe customers, a lot of them are visiting Summit. Yeah, uh so we can meet up with them there, like also at bulk, which is awesome. And they meet each other and there's a lot of inspiration in terms of of uh of data and shared data language and all these things that they share. And then in London we go more um with the Google customers. But actually, this year in Summit, uh Google is hosting a big convention at the same time. Oh at the next door venue. Um oh in Vegas as well. In Vegas at the exact same time. So there's a great opportunity to gather a lot of people. So like one of the reasons we're going is is to events at the same time. Probably not. Probably not, but uh our focus is definitely Adobe and meeting all our customers coming there, uh, which is always super interesting to talk to them and just to catch up on an like you know, when you're like in different countries, it it becomes very work-related and very practical often. Uh, of course, we talk, but then when we get to sit down and then just discuss things in detail, that really makes a difference. Yeah. Um, we will have um uh one of our founders, Casper, um, who is uh who's currently the CEO being there and has the deepest technical knowledge so we can actually dig into some topics for larger enterprises on how they can standardize their data in a good way, uh, with inspiration from how others have done it.

SPEAKER_00 5:16

And and I guess just being in person as well is changing the dynamics, right? I mean, I I can see that with our our clients as well, where we are mainly on teams. Yeah, then as soon as we meet up in person, it's it's a completely different dynamic. Yeah, better conversations, there's more follow-up questions, and yes, yeah.

SPEAKER_02 5:35

We do have like we want to go visit our customers um face to face as much as we can, and it's a strategy that we are uh uh scaling on, actually. Uh it's like putting more efforts into because it it works really well. Um but overall events, I think like it's event season kicking off. So so obviously Adobe Summit will also be part of this. I have the entire team in uh London today um doing uh the FP Live, which is uh financial uh marketing event, okay, which is super interesting. And then we are kicking off um our Christmas present this year, it was a bit different. So instead of printing new stuff and sending it out, which is always a special situation. Actually, I think this is a like it could be an episode on its own, like creating Christmas presents and stuff like this for clients. For clients, yeah. Um, but we decided to give away time so all our clients could um could uh put a name down of an organization that they felt could need some help in digital marketing and get a like free hours in this. So the team is actually visit visiting uh Groundswell in London, which is a home uh homeless uh organization, okay. Preventing uh like working against people being homeless. Yeah. Um, so so work the entire team is working there as well. So going to events and doing some of these things, which makes me extremely proud. Like, I think that's it's genius. That's a fantastic idea. Yeah. So one of your clients nominated one of our clients nominated this organization. So hey, they could probably need some help in getting evaluated how they go to digital marketing and do these things. And to be honest, our sales team has signed up to uh during the summer fundraising, go put in hours and picking up phones as well.

SPEAKER_00 7:23

Which I think is nice, super cool.

SPEAKER_02 7:25

Yeah, that's so that that was a sidetrack. But like for for us, event season kicking off, we really want to meet people face to face and we want to do some of these things that we really it gives back on a completely different level. Yeah, but obviously going to events, we want to talk to new customers, we want to talk to to potential uh leads and all these things, and that's why we want to bring the people in there who've been working on the projects, yeah, like yourself, right? Uh, so so they can talk to experienced people who can talk about the strategic strategic side of doing this. Yeah. Um, and then of course we want to get people on stage, which we have on most events, but Adobe it's not not one of them because it's it's a bit bit more uh it's a bigger setup in that in that way. So we try to do things around it.

SPEAKER_00 8:11

Okay, nice. We uh we're going through four people. Yeah. Yeah. Um Summit in US has not really been an event that we previously have been focusing a lot on. No. Previous years we've been sending uh one or two two people. Uh last year it was me and Jonas. Um uh this year we're gonna be four, uh, which is due to that there are more EMIA clients who's gonna be attending the US Summit because there's no EMEA version of it anymore. No, no, no. Right. Yeah. We talked about that there's a London Summit, but it's it's not it's not Summit Summit. Not the same. No, no. Um so there are more EMEA clients attending in um in the US, and that's why it also makes sense for us to um to go. Surely uh it's also an opportunity for uh being former Adobe employee to network with some former colleagues, um having a good relationship with the product team, the product marketing team over there. Exactly.

SPEAKER_02 9:17

Um that makes a lot of sense because like those conversations are the pure gold. Yeah, like I really enjoy talking, like there's so many good people at Adobe that really opens up the field when we have these conversations, yeah.

SPEAKER_00 9:30

When you have these conversations in a different way than following the and and having met people in person and just being uh you know constantly checking in with them makes it so much easier for them to reply to an email if you suddenly need any support of any kind. Yeah, right. I agree. So um so that's the that's the primary thing. Uh last year I didn't really attend any uh sessions. No. Uh it's not the sessions that we attend for. No. Um we have uh clients, several clients attending. Yeah. So we're gonna be tagging along with them to see what sessions that they're attending on, and and just so that we can have a conversation around, you know, if there's anything that applies to them. Yeah, we know exactly what they've been seeing. I know from my you know my time at Adobe uh when Summit in London was, uh sometimes a client would phone me up and say, Hey, I saw this at Summit, and you would have no idea what they see, right? So we want to avoid that by actually attending the sessions.

SPEAKER_02 10:23

But yeah, that makes sense. Like to be honest, that's uh that's the approach that we're taking as well. The market is is moving so fast. So we want to be like every one of us is gonna be at the sessions this year. Yeah. Selected sessions and figuring out where's the market moving, what is the response, how is not so much from a tech side or from the data side, but more like what what is the things that's passing, yeah, and that people are looking into finding uh really interesting, right?

SPEAKER_00 10:53

Yeah. And then obviously, uh even though you know no plans of attending specific sessions besides you know with some clients, but then uh sneaks, a classic one. Yeah, always good. Uh that was hilarious last year.

SPEAKER_02 11:06

Yeah, can you just put a few words to to what sneaks?

SPEAKER_00 11:09

Uh yeah, sneaks is uh Adobe showing um things that they've been working on, features uh where they showcase them, it may not end up in the product. Um it may end up in the product, but but just showcasing putting out a bus and putting out a bus and they have um a famous person typically attending, yeah, who then give some comments on you know what they think of the features.

SPEAKER_02 11:35

Yeah, yeah.

SPEAKER_00 11:36

And I can't remember his name from last year. But is it was the guy from Hangover and it's the guy from Hangover who jumped out of a taxi naked from the trunk, right? Um the Asian guy uh who is he I think he's he's a doctor. Yes. I think he he's he has the education of a doctor, but it's not using it, but he's a comedian. And and that what hit that was hilarious. So if if somebody hasn't seen it, go watch the uh this year. Who knows I saw an email about it, but I can't I can't remember from I should have prepared better for no, but it's usually it's usually uh big names, so it's like yeah.

SPEAKER_02 12:17

Okay.

SPEAKER_00 12:17

Um nice. But but but then generally summit is uh for those who haven't attended before, obviously the sessions, it's like full day stuff going on. Yeah. Um then there is events in the evening, uh different partners, uh who's you know, booking up a bar or uh arranging stuff. Um I I have to be honest, uh stuff like this is draining me. Yeah. Planning or going to it? Going to it, yeah. Honestly. Uh I'm I'm not I don't consider consider myself an extrovert as such. No. I heard a term which is empivert, is where you are, you know, you can switch between your in introvertness and your extrovertness. So now there's new terms. So there's a level of there's something in between where you adjust depending on where you are. I buy into that. Um and and that fits pretty well to me after I read about it, right? Yeah, yeah. I if I could, I prefer be standing in the corner and just looking at people instead of networking. Yeah, then but I know I have to do it. It's a long way to go to to stand in the corner. Yeah. Uh there's uh that corner is far away. Um but I can, you know, if I have to. Yeah, yeah. But it's really draining me. So typically in the evenings, I'm just gonna be headed to my hotel and recharge. Recharge, exactly. That's fair. Um either in the hotel or by a poker table. Yeah. One of those two things.

SPEAKER_02 13:50

Okay, okay.

SPEAKER_00 13:52

I get ya. That's nice.

SPEAKER_02 13:54

Um I think I think that's uh super interesting. Um I I totally mirror that, like uh in in some way. Uh the events at evening though, is like that drives me a lot. I really like that. Yeah. Unlike the conversations that we are having. It's a bit more loose. I think like when it becomes like a step away from the business, we talk way better about business. Yeah. If it makes sense. Um but like a week at Summit.

SPEAKER_00 14:22

But typically those events are really difficult to talk at as well, right? There's loud music and obviously, obviously.

SPEAKER_02 14:29

Yeah. But that but that's what I like about Summit in Vegas is the combination of those two because I really feel that's a good match, and it's it's like it it takes a lot, yeah. But it's both the professional and technical conversations, and it's also the the professional in a less professional setting conversations where you can uh have a beer or play a game of darts or whatever it is over there, yeah. Um, which is it's super cool. And then one last thing I really like about the the summit is the swag game.

SPEAKER_00 15:00

I I was just about to say that the the the sessions I typically prioritize are the sessions with uh giveaways.

SPEAKER_02 15:09

Yeah. But I think that's great. I mean I love good swag. Like yeah, I spend too much time in my head thinking about all these things. Uh so a place like Summit is often where we can show off our own and see what others are doing. Yeah, uh, there's the 90% of standard B2B swag that's just plain boring, yeah, and then there's the 10% that you bring back home, right?

SPEAKER_00 15:33

Yeah. Um I think you had a stand a couple of years ago, right? And you had these uh Lego figures.

SPEAKER_02 15:40

You could build your own Lego, yeah.

SPEAKER_00 15:41

You could build yourself in Lego, yeah. I thought that was a fantastic idea.

SPEAKER_02 15:44

Yeah, that was very fun and good conversations too.

SPEAKER_00 15:46

Yeah, so we can recommend that. It seems like your I wasn't attending, Jonas was attending, and he said like your stand had the most visitors to it.

SPEAKER_02 15:54

Yeah, there were so many, and it was really good conversations. So we had like the Legos, we had the uh glowing LED glasses, which are also a hit in Las Vegas all the time. Uh it's weird, but it it works really well. Uh, then we have our tote bags, uh, Data is my superpower, which has been really popular there. Uh and this year we are bringing something new. Okay.

SPEAKER_00 16:18

Can you give a sneak peek?

SPEAKER_02 16:20

Yeah, I I can. Yeah, we are actually um we see a lot of the marketing executives over there. Uh, like when we come and we're kind of jet lagged, we want to get up in the morning and do something. So we've decided uh we have great athletes on our our team. So uh doing um Monday morning running club. Um and one of the things that we tested with our customers a few years back is like proper running socks, data hero running socks at prime quality. So uh so we got we got a new batch design and we'll bring them to Summit. Nice. So if you're interested, then uh come join the running club. Um what time on the Monday? Uh 7 a.m. 7 a.m. Monday morning. Where do you go, Run? Just down the strip or might be the strip, red rocks. We we're gonna figure it out, but it's gonna be a 5k run to just keep it live, but just get out there and it's not gonna be salesy, it's gonna be marketing leaders having conversations, which I like. I think that's that's the way because when we meet outside and we're also looking at doing things together on the Sunday night. Uh when we meet outside, then we are way better together at the summit. Yeah, when you see familiar faces and you wait, hey, and how are you doing? And that's the energy I think the summit really brings. And I like that, and we want to push that even more. Yeah, um, so swag will bring a lot, and I'm sure Adobe will too. They always have.

SPEAKER_00 17:40

I I hope so.

SPEAKER_02 17:41

Did you know? Actually, uh our goal two years ago was to Shaq was the main uh guest, and he was DJing. Uh so our goal was to uh get our acutex blue lighting glasses on Shaq while he was doing his DJ set at the uh in bash. Yeah, did you manage it? He didn't put them on, but we were very close. So uh we had a a good friend at Adobe who brought them to him and got a selfie with him and the glasses and Shaq. Okay, but I believe Shaq was just like, no, it's close. So I think like that's close enough. Putting challenges on yourself like that. I love that. So I think like I'm I'm not sure who will who will uh play the the final bash this year, but uh look out. We're gonna we're gonna we're gonna give you glasses. We might need some uh some some pre-work.

SPEAKER_00 18:31

And I think we mentioned in the last episode that if uh if you if you see us, we're gonna be recording an episode at Summit. Yeah, that's what we're planning on. Uh tap our shoulders. If you have something uh smart to say or something you wanna uh contribute with, then uh we'll definitely work it out.

SPEAKER_02 18:48

If you want to join in, yeah. Um if you have topics you want us to investigate, send it our way. Um we'll be there. We have a lot of things going on, but um, but summit is a is a good place to kind of get some of the insights that you want because it's the people who are developing the the platform, yeah, doing all the things that's actually there. So it's a it's a great, great event for for um for getting different knowledge that you that you can read.

SPEAKER_00 19:13

Yeah, absolutely. With that said, hope to see you at Summit. Thank you for uh listening in, watching. We'll see you next week. Bye.