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Dads Talk Data
Two dads. Too much data. Questionable humour.
If you’re into Adobe, data, or just enjoy watching two grown men pretend they have their lives under control - this is your podcast.
Join Kasper Andersen (Accrease) and Casper Noreen Frid (Accutics) as they navigate the wild intersection of Adobe Experience Cloud, data strategy, and the everyday chaos of business-life.
Expect sharp takes, pragmatic insights, and the occasional existential crisis over broken tracking… all generously sprinkled with dad jokes so bad they should probably come with a GDPR warning.
Podcasting since 2025 • 8 episodes
Dads Talk Data
Latest Episodes
Should Every Company Really Aim for 1-to-1 Personalization?
In this episode, we unpack one of the most misunderstood words in modern marketing: maturity.Based on real-world insights from an Adobe Target event, we talk about why most organizations are stuck at “one-to-many” personalization ...
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Season 1
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Episode 7
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14:56
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Marketing ROI Is Broken - Fix the Formula
In this episode, we take on one of marketing’s most uncomfortable topics: ROI — and why the way we calculate it is fundamentally broken.We talk about why marketing numbers get recalculated (or quietly dismissed) the moment they hi...
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Season 1
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Episode 6
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16:48
CMO Edition: Hurry Up Slowly - Frederik Grønlund Scholten (TV2)
In this longer CMO edition, we’re joined by Frederik Grønlund Scholten, CMO (VP Marketing) at TV 2 Denmark, to talk about what actually matters when you step into a new CMO role.We dig into why the first 90 days shouldn’t b...
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Season 1
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Episode 5
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49:06
From Web Analytics to Experience Analytics: Migration or Transformation?
In this episode, we explore the shift from “web analytics” to what we’re calling experience analytics - and why moving from Adobe Analytics to Customer Journey Analytics (CJA) shouldn’t be treated as a simple one-to-one migration.<...
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Season 1
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Episode 4
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17:58
Gold In, Gold Out: It’s Time to Change the Data Narrative
In this episode, we challenge one of the most overused (and unhelpful) phrases in data: “garbage in, garbage out.”We talk about how a negative data narrative can actually sabotage data-driven ambitions, and why constantly focusi...
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Season 1
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Episode 3
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13:55