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Dads Talk Data
Two dads. Too much data. Questionable humour.
If you’re into Adobe, data, or just enjoy watching two grown men pretend they have their lives under control - this is your podcast.
Join Kasper Andersen (Accrease) and Casper Noreen Frid (Accutics) as they navigate the wild intersection of Adobe Experience Cloud, data strategy, and the everyday chaos of business-life.
Expect sharp takes, pragmatic insights, and the occasional existential crisis over broken tracking… all generously sprinkled with dad jokes so bad they should probably come with a GDPR warning.
Dads Talk Data
Can Adobe Mix Modeler Fix Broken Attribution?
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Roughly half of marketing activity can’t be tracked properly — yet we still argue about attribution models.
In this episode, we talk about Adobe Mix Modeler (AMM) and why marketing mix modeling is suddenly relevant again. Not as a replacement for attribution, but as a way to answer a much more practical question:
Where should you spend your next marketing dollar?
We discuss how AMM works, why it doesn’t care about UTMs or cookies, and how combining aggregated data with real events can surface impact you’d otherwise miss.
Attribution is still useful. But when tracking breaks down, this is often where the real conversation starts.