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Dads Talk Data
Two dads. Too much data. Questionable humour.
If you’re into Adobe, data, or just enjoy watching two grown men pretend they have their lives under control - this is your podcast.
Join Kasper Andersen (Accrease) and Casper Noreen Frid (Accutics) as they navigate the wild intersection of Adobe Experience Cloud, data strategy, and the everyday chaos of business-life.
Expect sharp takes, pragmatic insights, and the occasional existential crisis over broken tracking… all generously sprinkled with dad jokes so bad they should probably come with a GDPR warning.
Dads Talk Data
Guest Episode: Kasper Rasmussen on Shared Data Language & Data Quality
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This episode is a K/C-asper overload — in the best way. We’re joined by Kasper Rasmussen, co-founder of Accutics, to unpack a concept that sounds fluffy… until you realize it’s the missing ingredient behind almost every “data-driven” ambition: a shared data language.
We break down what it actually means in practice (hint: it’s not just a taxonomy or a spreadsheet). A shared data language connects everything from briefing and naming conventions inside platforms, to URL tagging, reporting structures, documentation, governance, and—most importantly—ownership.
We also tackle the uncomfortable truth behind why data trust keeps collapsing in large organizations: the numbers will never match across platforms, and that’s not a bug — it’s two different truths used for two different purposes. The real problem is when companies don’t agree on which truth belongs where, and end up arguing instead of optimizing.
If you work in a multi-market setup, with agencies, hundreds of campaigns, and “data-driven” as a board-level slogan — this is your blueprint for turning it into reality.